Cochon555 aims the spotlight on amazing brews at every single event. Together with 5 notable chefs and 5 heritage breed pig farmers, we have motivated a change in consumer behavior to understand the difference between mass-produced and hand-crafted. Much like heritage pork, the great beer narrative begins with the sourcing of the products available and undergoes the back-breaking process of crafting an expression that represents the ingredients and the brewer's philosophy. The audience trusts us to source the best beers for our events and we spotlight brands for influential consumers and notable industry professionals.

POTENTIAL IMPRESSIONS

• Over 900 million media impressions
• Over 16,000 authentic connections with consumers at events
• Over 250,000 logos in print 
• Over $275,000 will be raised for charity with your support
• Reach 8,000 chefs, buyers, and retailers each tour
• Build Long-Term Relationships to last a lifetime

BREWERY PROVIDES

WE ARE READY FOR YOU

• Starting at $7,500 per event
• Staffing + Product delivery required
• All US Cities on Tour based on brand availability in the markets and compliance. In case of a buy-back state, brewery agrees to reimburse COCHON555 for the cost of the beer.

THE EXCHANGE

EXPOSURE AND SAMPLING

Cochon US Tour will provide your brand with massive media exposure, access to notable retailers, culinary talent, and provide ample marketing of your brand message to our loyal buying community.

In exchange, the brewery will provide a sponsorship fee and product support. Social media is amazing on tour and just by listening and retweeting, we enhance the opportunity for a successful partnership. COCHON555 will work to reinforce your brand as one of the country's prominent beer brands through an awesome partnership.

WORKING THE MARKET

GAINING FULL BENEFITS

Breweries have been successful in overlapping marketing and sales visits during the week of the events. Typically, the week is structured for you to arrive early to visit existing accounts, followed by one day of touring participating restaurants of the event, and lastly, developing new leads during the event to visit or call on Monday.

COCHON555 PROVIDES

1 YEAR, 900+ MILLION IMPRESSIONS

• Exposure to 16,000+ attendees (average 600-800 guests per event)
• VIP Tickets
• Chef Gifting
• Beer will be served in the Judges' Room for our most influential guests
• Product Placement on Awards Table
• Logo & links on website pages
• Social Media Campaign
• Logo inclusion in digital slideshow and programs
• Media alerts sent to a national base of print, radio, television, online press and blogs
• Beautiful photos - great for promotional purposes on your social media channels.
• Live stage mentions

TURN-KEY PARTNER

BRINGING IDEAS TO LIFE

The Spotlight sponsors comes with a block of VIP tickets to send your best local customers and retailers. When the principal brewer attends the event, they are treated like rock-stars and will be invited to be an honorary judge of the chef competition, space permitting.

Want to send product and have the COCHON team arrange the entire activation? We can hire a local beer champion - all you need to do is send the product and we handle the details.

• COCHON555 will manage all service and education of your product at all events with a beer professional. You provide the product and tech sheets in advance for study purposes.
• COCHON555 will make sure notable chefs are gifted with your beer in advance at their restaurants or in their gift bags right before awards. (upon request).