We did this well - Creating Content

Objective
Database growth and amplification of all campaign digital activities and communications across database and website. Create evergreen digital content that is best in class. Create thousands of motion and still images paired with suggested posts that can be used by trade partners in any market at anytime of year.

Description
Today’s climate demands digital content and our campaign will have unparalleled engagement growth on all digital channels.

Targets
Consumer and Trade

Consumer Database Growth
We will increase the consumer database by at least an additional 15,000 trade and consumers. To attain that growth, we will use a combination of incentives, FB advertising and strategic partnerships.

On-Premise: We will develop a database of top sommeliers and retailers in the U.S. who can provide content to be send out to both the on- and off-premise trade.

KPIs
• Grow database by +15,000 names
• Increase Newsletter and solo emails open rates by 15% (for a fee)
• Website maintenance and content updates (for a fee)
• Develop content strategy for Content Hub (for a fee)

Deliverables to publish across digital channels:
• +200 videos
• +2000 high quality photography
• +12 short/long articles broken down into social media captions / posts

Newsletter deployment (for a fee)
• 12 consumer per year
• 3-4 event recap newsletters with a call to action
• 6 trade newsletters per year