Objective
Develop a nimble and intentional marketing program to support independent restaurant groups.
Description
We will utilize our existing relationships to build ongoing and renewable partnerships with both regional and national on premise accounts. We will provide dynamic program builds, support implementations and facilitate training in order to achieve effective program activations. Our goal is to provide accounts with continual support indefinitely - the result a higher ratio of renewable programs extending for life. Our team will cross-utilize programs to build deeper relationships. By integrating sales trips to the regions and hosting experiential consumer facing events we can enhance partnerships.
On Premise Program Targets
Flemings, Michael Mina Group, Starr Restaurants (Stephen Starr), Think Food Group (Jose Andres), Del Frisco’s, Sbe, Hillstone, Dinex (Daniel Boulud), Wolfgang Puck Fine Dining Group, Ritz Carlton/Marriott, Four Seasons, Viceroy Hotel Group, Scarpetta
Restaurants, Pubbelly Group, h.wood group, Kevin Fink Group Texas, Crafted Concepts Denver, Barcelona Wine Group, Hotel Equities
KPIs
• Implement X amount of programs including:
• Education; BTG; dinners and other special events
• Achieve +% sales
• Increase new listings by +%