Objectives

• Develop strategies to drive the growth and engagement on social channels.

• Grow your social media channels thru a content deployment strategy

• Enhance your current social media channels by developing original content

• Focus on lightweight motion to create even better-performing content.

• Grow followers and generates increased brand awareness.

• Drive engagement.

Description
Our goal is to create fresh, relatable, innovative and new content for all social media channels. We can propose the creation of a content hub that will be filled with evergreen content that can be integrated throughout a three year campaign strategy. We can deliver strategically written captions paired with original photos and video that can effectively engage the target audience. We can enlist influencers involved in other areas of the campaign to help amplify content across their social channels and contacts. All content will follow a cohesive theme to match some of the activations happening with trade partners. We will promote calls to action to support those efforts.

Targets
Consumers especially Millennials and Generation X Trade influencers and accounts

KPIs
• Incentivize customers to buy through product promotions
• Establish and grow social sales by +%
• Expand the online community to +%