PRODUCT LAUNCH: SPIRITS
WEBSITE PROJECT
Create a website will be the central hub for all the information related to your super premium spirit. Taste Network believes that a concise and memorable messaging, to do this we must crate a collection of attractive photos and videos to develop engaging mini narratives, and pair our trade audience with engaging educational tools will help to introduce your brand while generating direct sales. Overall, we need to appeal to multiple audiences who will be passing through, and they all want quick, intuitive navigation to the information they seek and access to buy your product.
Audience: Consumers and trade
KPIs: Full functional site with up to 20 pages of content and six months of maintenance. Build an e-commerce platform designed to generate online sales fueled by partner accounts.
DIGITAL AND SOCIAL MEDIA MARKETING
Our proposed media leans heavily on digital display ads because of their ability to efficiently reach our target and generate a purchase. Social media is a good fit for some of your targets and their lifestyle. Social will play an important role to deliver video and native content. Since the website will be optimized for organic search, ongoing paid search support will target top of the funnel queries.
Audience: Consumers and trade
KPIs: Launch a 6-months Digital ad campaigns across existing Taste Network partners reaching thousands of consumers and trade. Networks could include: Imbibe; Liquor.com; Vinepair; SevenFifty daily; Robbs Report; etc.
PLACEMENT MODEL
We can introduce a national account placement program geared for your spirits in 2023 and beyond. Our team can create a renewable depletion model using marketing channels to distribute content and product. Our dynamic placement programs are based on education, awareness, and building catalogs of evergreen content. Additionally, our relationships with premium hotels and restaurants across the U.S. become legacy partners to your brand and campaign.
This own-able omni-channel marketing campaign will sustain depletion and deliver exceptional brand image more than 170 point-of-sale programs annually. Services include development, contracting, deployment, management, payments, and reporting. These programs are determined on a case-by-case need for support.
Program elements include:
National Accounts - Luxury On-Premise Category (100+)
National Accounts - Specialty Off-Premise with Media Partner (40+)
Independent Restaurants - On-Premise Program (20+)
Support of Distributor Integration (10+)
Digital Channel & Social Media Strategy (optional)
Event Development & Sponsorship Management (optional)
Multi-layered E-Commerce Platform (optional)
DEVELOP INFLUENCER & EVENT NETWORK
Combine out network of notable chefs and influencers to create massive incentive campaigns targeted at creating value and awareness for your brand in the first 18 months.
CONTENT CREATION; PHOTOGRAPHY; DESIGN SERVICES
Design and deployment of highly impactful promotional materials to generate direct sales, education and memorable creatives for trade and consumers.Focus on lightweight motion to create even better-performing content.
Audience: Consumers and trade
KPIs: Develop a content strategy to deliver short videos (+100), photos (+2,000), paired with captions to publish across digital channels. Produce promotional materials or kits to use across campaign programs if applicable.
PUBLIC RELATIONS TURNOVER
Encourage top media to write about your spirit in new ways, highlighting uniqueness and producers.
Audience: Influential journalists in Spirits and Food and Beverage pubs.
KPIs: Secure 6 articles and +15 mentions
ADMINISTRATIVE
Clear organization and tracking of campaign activations, reporting and usage of funds. Flawless management of campaign programming and reporting.